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  • Why Treasure Data? Turn Your Customer Data Into Your Greatest Asset

Why Treasure Data? Turn Your Customer Data Into Your Greatest Asset

Unlock the full potential of your customer data with Treasure Data CDP, brought to you by SoftBank. Consolidate scattered information, deepen customer understanding, and deploy powerful, personalized marketing campaigns that drive growth and efficiency. Discover why leading companies choose Treasure Data.

Common Challenges

Our customer data is siloed across different systems (CRM, web, apps, stores) and we can't get a single, unified view of the customer.

Our customer data is siloed across different systems (CRM, web, apps, stores) and we can't get a single, unified view of the customer.

Marketing campaign preparation takes weeks, involving constant back-and-forth between our marketing and IT teams for data extraction.

Marketing campaign preparation takes weeks, involving constant back-and-forth between our marketing and IT teams for data extraction.

We struggle to deliver truly personalized experiences because we can't act on real-time customer behavior.

We struggle to deliver truly personalized experiences because we can't act on real-time customer behavior.

Are You Drowning in Data, but Thirsty for Insight?

In today's digital-first world, your customer data is your most valuable asset. However, this data is often fragmented across dozens of platforms—from web analytics and CRM systems to ad platforms and contact centers. This creates a disjointed view of your customer, making it impossible to deliver the seamless, personalized experiences they expect. The result? Inefficient workflows, missed opportunities, and wasted marketing spend. A Customer Data Platform (CDP) is the key to solving this fundamental challenge.

 

Treasure Data CDP provides a unified, foundational data layer that collects, cleans, and integrates all your customer data in one place.  By connecting every touchpoint, you can move from a fragmented view to a deep, holistic understanding of each customer. This enables you to know who your customers are, what they need, and how to best engage with them at every stage of their journey, driving both deeper relationships and business growth.

 

 

Treasure Data CDP empowers your entire organization with a suite of powerful, user-friendly tools designed to turn raw data into strategic action. From advanced analytics and AI-powered predictions to intuitive campaign orchestration, every feature is built to enhance your marketing intelligence and operational efficiency.

Unified Customer View

Connect hundreds of data sources in real-time and batch, including web, app, CRM, and offline data, to create a persistent, ID-unified profile for every customer. This forms the single source of truth for all your marketing and analytics efforts.

Democratized AI & Analytics

Leverage a flexible analytics engine and AutoML capabilities without needing a dedicated data scientist. Use pre-built models for predictive scoring, churn prediction, and lookalike modeling with just a few clicks to uncover your most valuable opportunities.

Intuitive Segmentation with Audience Studio

Empower your marketing team to build and explore complex audience segments through a user-friendly GUI. This eliminates reliance on IT for data pulls, drastically reducing campaign launch times from weeks to minutes.

Omnichannel Customer Journey Orchestration

Design, manage, and automate sophisticated, multi-channel customer journeys with a visual drag-and-drop interface. Engage customers on the right channel at the right time—including email, ads, LINE, and apps—to guide them seamlessly from awareness to loyalty

Generative AI with Marketing Copilot

Transform how you work by interacting with your data in plain language. Ask questions, analyze data, brainstorm campaign ideas, and even generate content with an AI assistant that understands your business data, dramatically increasing productivity for your entire team.

Enhanced Insights with SoftBank Group Data Collaboration

Leverage our unique partnership with LINE Yahoo! Japan. Securely analyze your data within a data clean room to gain deeper customer insights and create highly effective advertising strategies, all while respecting customer privacy.

From Manual Labor to Marketing Velocity

Imagine reducing the time it takes to launch a targeted email campaign from weeks to moments. With Treasure Data, what was once a complex, multi-departmental process becomes a streamlined workflow managed directly by marketers. By automating data integration and providing intuitive tools, we eliminate technical bottlenecks, allowing your team to focus on strategy and creativity instead of data wrangling. This dramatic increase in efficiency allows you to test, learn, and optimize at a speed your competitors can't match.

Treasure Data CDP is evolving, moving beyond traditional interfaces to a conversational AI model that makes data accessible to everyone in your organization, not just technical specialists. The Treasure Data Marketing Copilot is a generative AI feature designed to support and streamline your entire marketing workflow. Through a simple chat interface, your team can now perform complex tasks using natural language. This includes conducting data analysis, selecting target audiences, brainstorming campaign strategies, and generating content. 

The impact on efficiency is transformative. A typical marketing initiative that once required a two-week lead time involving marketers, data engineers, and analysts can now be completed by a single marketer can now be completed by a single marketer in approximately 10 minutes. This dramatically accelerates your ability to launch and optimize campaigns. By removing technical bottlenecks, the AI Copilot empowers your team to work faster, smarter, and more strategically.